CREATIVE WORK
Where ideas become visual stories.
A curated collection of creative work made for Instagram — where I experiment, explore and take ideas in unexpected directions. From fashion observations and trend explorations to brand concepts, visual experiments and AI-powered storytelling.
A space to play, push ideas further and see what happens when there are no rules.
WHAT IF? ZEEMAN
WHAT IF?
A creative series imagining what happens when an unexpected new assignment lands in my inbox — and I get to take the idea wherever my imagination takes me.
ZEEMAN
What if Zeeman called and asked me to create a completely different visual world for their everyday essentials? Same products, different perception.
CANYON × MATHIEU VAN DER POEL
Inspired by Canyon’s carousel celebrating Mathieu van der Poel’s Tour de France stage win, I reimagined the still images as one continuous visual story — bringing the bike, rider and energy of the race together in a new way.