Butcher of Blue is a Dutch menswear label rooted in denim heritage, craftsmanship and timeless essentials, blending workwear influences with contemporary style.

The assignment; Develop a new creative direction and AI campaign for the Summer 2026 collection, translating the brand's heritage into an editorial story inspired by road trips, nostalgia and effortless summer living.

Part 2 // Vacation vibe (a compact selection of images)

Butcher of Blue is a Dutch menswear label rooted in denim heritage, craftsmanship and timeless essentials, blending workwear influences with contemporary style.

The assignment; AI-generated product imagery created within the brand's existing visual identity.

Part 3 // Clean summer (a compact selection of images)

Sproet & Sprout is a Dutch childrenswear brand known for its playful prints, vibrant colors and sustainably crafted collections, celebrating creativity, movement and the joy of childhood.

The assignment; Develop a creative direction and AI-powered swimwear campaign for the Summer 2026 collection, inspired by the brand's Champions League of Fun philosophy, transforming everyday summer moments into playful editorial storytelling.

Part 1 // Ice-cream truck (a compact selection of images)

Sproet & Sprout is a Dutch childrenswear brand known for its playful prints, vibrant colors and sustainably crafted collections, celebrating creativity, movement and the joy of childhood.

The assignment; Develop a creative direction and AI-powered swimwear campaign for the Summer 2026 collection, inspired by the brand's Champions League of Fun philosophy, transforming everyday summer moments into playful editorial storytelling.

Part 2 // Spanish vacation house (a compact selection of images)